The Somaiya Group has handed over its strategic communications mandate to Pitchfork Partners. The consultancy won the business for all parts of the Somaiya Group: healthcare, education, and rural development, amongst others. Pitchfork Partners will be responsible for designing strategic communication campaigns to maintain and build the group’s corporate reputation through multi-channel and integrated programmes.

The Somaiya Group comprises a diversified portfolio which includes Somaiya Education, Somaiya Health, Somaiya Rural Development, Somaiya Art & Culture, Godavari Biorefineries, Somaiya Sustainability, Somaiya Trust and Kitab Khana.

While raising awareness about the group, Pitchfork Partners will also expand the group’s overall corporate narrative.

Speaking about this appointment, Samir Somaiya, Chairman & Managing Director, Somaiya Group says, “Pitchfork Partner’s strategy aligns with our communication objectives. We serve society and have built a decades-long legacy. With this partnership, we aim to build our corporate reputation further and use communication and public relations to reach out to all our stakeholders.”

Jaideep Shergill, co-founder, Pitchfork Partners, said, “We are delighted to partner with the Somaiya Group. Amid the COVID-19 pandemic, healthcare, education and rural development are firmly in the spotlight. It’s our privilege to use our expertise for a revered group like Somaiya.”