Pepper Interactive Communications has won the public relations mandate for Vitesco Technologies, an international developer and manufacturer of state-of-the-art powertrain technologies for sustainable mobility.

Vitesco Technologies was formerly the powertrain division of Continental Automotive, and is headquartered in Germany. In India, the company will be headquartered in Pune, Maharashtra and will focus on the developing of clean engine technologies.

As the communications partner for Continental, Pepper Interactive Communications will strategise, plan and execute the PR and communication plans on behalf of the company.

Commenting on the partnership, Anurag Garg, Managing Director & Country Head, Vitesco Technologies said, “We found a natural partner for strategic communications in Pepper, who share our vision for the brand. The association seems to fit in together as Pepper’s passion and dedication made them the right partners for our communications. We look forward to a long and fruitful partnership.”

Commenting on the occasion, Roshan Mohan, Director – Pepper Interactive Communications said, “We are gratified to partner with Vitesco. Vitesco is doing innovative, cutting edge work towards future mobility. We are confident that we will be able to build an impactful PR approach aligning with their vision and objectives to firmly establish Vitesco in an ever-evolving landscape of the automotive industry.”