Adfactors PR has signed a Memorandum of Understanding (MoU) with the India Blockchain Alliance (IBA) to foster conversations around blockchain technology in India. IBA is a not-for-profit organisation that promotes evidence-based adoption of blockchain and Distributed Ledger Technologies (DLT) across public and private sectors.

With this MoU, Adfactors PR and IBA will create a synergy among different stakeholders in the financial ecosystem, including businesses, industry leaders, technologists, and academicians to mainstream conversations around Blockchain, DLT, and cryptocurrency in the coming years.

Madan Bahal, Co-Founder and Managing Director, Adfactors PR said, “Our constant endeavour to assist businesses in a rapidly changing world has resulted in the launch of several industry-first practices, including new economy, frontier technologies and mobility. All of these practices focus on driving communications around the future of our society. Adfactors PR is excited to partner with India Blockchain Alliance to drive industry conversation around yet another realm of technology that is core to reimagining the financial world and content disbursement in the coming years.”

IBA’s Founder Raj Kapoor said, “With this partnership, IBA and Adfactors will align to see an India that leads the world in the adoption of blockchain technology that has transformed the economy and society to achieve significantly greater competitiveness, efficiency, service quality, social engagement and employment. This partnership will support our vision to encourage the responsible adoption of blockchain technology by industry and governments across India as a means to drive innovation in service delivery across all sectors of the economy. ”