{"id":2357,"date":"2025-04-03T06:38:10","date_gmt":"2025-04-03T06:38:10","guid":{"rendered":"https:\/\/commsnews.com\/?p=2357"},"modified":"2025-04-03T06:38:10","modified_gmt":"2025-04-03T06:38:10","slug":"the-tenth-edition-of-fulcrum-awards-announced","status":"publish","type":"post","link":"https:\/\/commsnews.com\/?p=2357","title":{"rendered":"The Tenth Edition of Fulcrum Awards Announced"},"content":{"rendered":"

The tenth edition of Fulcrum Awards, powered by The PRomise Foundation, is now accepting submissions until May 9<\/span>th<\/span> and May 23<\/span>rd<\/span> as two deadlines. The shortlist will be announced by August 4<\/span>th<\/span>. The awards recognises the work done during the period April 2024 and March 2025. The awards will be presented on the night of September 20th, 2025 (Saturday) in Dehradun.<\/span><\/p>\n

Ensuring transparency and process orientation, the awards will partner with a process validator – Grant Thornton Bharat. <\/span>The jury will evaluate entries through a rigorous two-stage process, including pre-scoring to determine the first shortlist, and at an offline meeting on July 10th, 2025. At the Jury Meet, the shortlisted entries will be discussed and evaluated in detail to decide the winning entries.\u00a0\u00a0<\/span><\/p>\n

The Awards Directorate will comprise Anubhuti Mathur, leading the team supported by Ameeta Vadhera.\u00a0<\/span><\/p>\n

This year there are 32 sub-categories that are open to both consultancies and in-house communication professionals. The highest-ranking award a consultancy organisation and a corporate organisation can win is based on the points system for the maximum technique awards won. This is the Fulcrum Masters which will have Gold, Silver and Bronze.\u00a0<\/span><\/p>\n

This year Fulcrum Awards has three categories:<\/span><\/p>\n

Technique Awards<\/b>: There are 14 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards \u2013 Gold, Silver, and Bronze. Eligible for Fulcrum Masters.<\/span><\/p>\n

Sector Awards<\/b>: Entrants have 14 sub-categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award – Gold.<\/span><\/p>\n

Special Awards<\/b>: <\/span>These include three sets of awards. The first is the Best Campaign (Brand Reputation as well as Corporate Reputation). The second is a Fulcrum Masters – Gold, Silver, and Bronze (Consultancy & Corporate). And the third is one or two individuals who will be awarded the Lifetime Achievement Award.\u00a0<\/span><\/p>\n

Fulcrum Masters:<\/b> Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy. This will be awarded separately for consultancies and corporates.\u00a0<\/span><\/p>\n

\"\"<\/p>\n

All entries to the campaign’s sub-categories will have to necessarily be supported by an A4 size storyboard that outlines the Objective, Idea, Tactic, and Result.\u00a0<\/span><\/p>\n

Read Rules & regulations<\/b><\/a><\/p>\n

The Fulcrum Awards was launched in 2016 with the aim to provide a platform for applauding individuals and teams who worked relentlessly throughout the year on impactful Public Relations campaigns. The awards organisers do not accept sponsorship from participating organisations, including all PR firms. The Awards are supported by Grant Thornton Bharat, Avignyata, Reputation Today, School of Communications and Reputation, and Plane Crazy Studio.\u00a0<\/span><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Jury<\/b><\/p>\n<\/td>\n<\/tr>\n

S. No<\/b><\/td>\nName<\/b><\/td>\nDesignation & Organisation<\/b><\/td>\n<\/tr>\n
1<\/span><\/td>\nAmit Arora<\/span><\/td>\nHead – Corporate Communication, Housing.com<\/span><\/td>\n<\/tr>\n
2<\/span><\/td>\nAniruddha Basu<\/span><\/td>\nGlobal Head – PR & Corporate Communications, L & T Technology Services<\/span><\/td>\n<\/tr>\n
3<\/span><\/td>\nAshmita Pillay<\/span><\/td>\nHead – Corporate Communications, Marico Limited<\/span><\/td>\n<\/tr>\n
4<\/span><\/td>\nCheryl D’Souza-Waldiya<\/span><\/td>\nHead – Corporate Communications, K Raheja Corp<\/span><\/td>\n<\/tr>\n
5<\/span><\/td>\nDharini Mishra<\/span><\/td>\nSr. Vice President & Head, Marketing and Corporate Communications, Suzlon <\/span>Energy<\/span><\/td>\n<\/tr>\n
6<\/span><\/td>\nDivya Kumar<\/span><\/td>\nDirector – Internal Communications, Amagi<\/span><\/td>\n<\/tr>\n
7<\/span><\/td>\nGeetika Bangia<\/span><\/td>\nHead – Corporate Communication, Stryker<\/span><\/td>\n<\/tr>\n
8<\/span><\/td>\nKaustubh Kulkarni<\/span><\/td>\nSenior Vice President and Head of Communications for Southeast Asia, Bank of America<\/span><\/td>\n<\/tr>\n
9<\/span><\/td>\nMansi Tiwari Somvanshi<\/span><\/td>\nAVP and Global Head of Corporate Communications, Tata Communications<\/span><\/td>\n<\/tr>\n
10<\/span><\/td>\nMasooma Pathre<\/span><\/td>\nDirector of Communications, Medtronic<\/span><\/td>\n<\/tr>\n
11<\/span><\/td>\nMichelle Samuel<\/span><\/td>\nGlobal Director – Internal Communications, Mondelez<\/span><\/td>\n<\/tr>\n
12<\/span><\/td>\nMomita Das<\/span><\/td>\nHead – Corporate Communications, Ashirvad by aliaxis<\/span><\/td>\n<\/tr>\n
13<\/span><\/td>\nNidhi Gulati<\/span><\/td>\nCountry Director – Communications, Springer Nature<\/span><\/td>\n<\/tr>\n
14<\/span><\/td>\nNurjaha Arora<\/span><\/td>\nHead of Group Communications, Skoda Auto Volkswagen India<\/span><\/td>\n<\/tr>\n
15<\/span><\/td>\nPooja Singh<\/span><\/td>\nHead \u2013 PR & Communications, Allcargo<\/span><\/td>\n<\/tr>\n
16<\/span><\/td>\nPradeep Rajasekharan<\/span><\/td>\nDirector of Corporate Communications, Franklin Templeton<\/span><\/td>\n<\/tr>\n
17<\/span><\/td>\nPuneet Gupta<\/span><\/td>\nHead of Communications, INOX India<\/span><\/td>\n<\/tr>\n
18<\/span><\/td>\nReema H. Kundnani<\/span><\/td>\nSr. Vice President of Marketing and Key Account Management, Brookfield Properties<\/span><\/td>\n<\/tr>\n
19<\/span><\/td>\nRitesh Mehta<\/span><\/td>\nVice President Communications, Bandhan Bank<\/span><\/td>\n<\/tr>\n
20<\/span><\/td>\nSapna Bhawnani<\/span><\/td>\nVice President – Communications & CSR, Alstom Asia-Pacific<\/span><\/td>\n<\/tr>\n
21<\/span><\/td>\nShalaka Kagathra<\/span><\/td>\nHead of Communications, HSBC India<\/span><\/td>\n<\/tr>\n
22<\/span><\/td>\nShruti Bose<\/span><\/td>\nHead of Campaigns, Roche<\/span><\/td>\n<\/tr>\n
23<\/span><\/td>\nSoumya Balakrishnan<\/span><\/td>\nHead of PR & Corporate Communications, Kalyan Jewellers\u00a0<\/span><\/td>\n<\/tr>\n
24<\/span><\/td>\nTarun Nagrani<\/span><\/td>\nDirector of Corporate Communications, MasterCard<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Categories<\/b><\/td>\n<\/tr>\n
A<\/b>.<\/span> Technique Awards<\/b><\/td>\nB. Sector Awards<\/b><\/td>\n<\/tr>\n
A.1<\/span><\/td>\nBest Use of Content\u00a0<\/span><\/td>\nB.1<\/span><\/td>\nBest Hospitality and Travel Sector Campaign<\/span><\/td>\n<\/tr>\n
A.2<\/span><\/td>\nBest Use of Creativity and Innovation<\/span><\/td>\nB.2<\/span><\/td>\nBest Automobile Sector Campaign<\/span><\/td>\n<\/tr>\n
A.3<\/span><\/td>\nBest Use of Event<\/span><\/td>\nB.3<\/span><\/td>\nBest Luxury\u00a0 Sector Campaign<\/span><\/td>\n<\/tr>\n
A.4<\/span><\/td>\nBest Use of Digital<\/span><\/td>\nB.4<\/span><\/td>\nBest Technology and Telecom Sector Campaign<\/span><\/td>\n<\/tr>\n
A.5<\/span><\/td>\nBest Use of Integrated Communications\u00a0<\/span><\/p>\n

(Must have three verticals integrated in a campaign. Various verticals are Employee Engagement \/ Digital \/ Traditional Media \/ Public Affairs \/ Community and Advocacy)<\/span><\/td>\n

B.5<\/span><\/td>\nBest Healthcare and Pharma Sector Campaign<\/span><\/td>\n<\/tr>\n
A.6<\/span><\/td>\nBest Use of Public Affairs<\/span><\/td>\nB.6<\/span><\/td>\nBest Consumer Product and Retail Sector Campaign<\/span><\/td>\n<\/tr>\n
A.7<\/span><\/td>\nBest Management of Crisis<\/span><\/td>\nB.7<\/span><\/td>\nBest Not-for-Profit and Associations Sector CampaCampaign<\/span><\/td>\n<\/tr>\n
A.8<\/span><\/td>\nBest Use of Internal Communications<\/span><\/td>\nB.8<\/span><\/td>\nBest Food and Beverage Campaign<\/span><\/td>\n<\/tr>\n
A.9<\/span><\/td>\nBest New Product Launch<\/span><\/td>\nB.9<\/span><\/td>\nBest Entertainment and Media Sector Campaign<\/span><\/td>\n<\/tr>\n
A.10<\/span><\/td>\nBest Use of Media Relations<\/span><\/td>\nB.10<\/span><\/td>\nBest Banking and Financial Services Sector Campaign<\/span><\/td>\n<\/tr>\n
A.11<\/span><\/td>\nBest Use of Community Outreach\u00a0<\/span><\/td>\nB.11<\/span><\/td>\nBest Services Sector Campaign<\/span><\/td>\n<\/tr>\n
A.12\u00a0 \u00a0 \u00a0<\/span><\/td>\nBest <\/span>\u00a0\u00a0\u00a0\u00a0Best Regional Campaign (Only if implemented in Tier 2 cities)<\/span><\/td>\nB.12<\/span><\/td>\nBest Sports Sector Campaign<\/span><\/td>\n<\/tr>\n
A13<\/span><\/td>\nBest Use of Measurement for a Campaign\u00a0\u00a0<\/span><\/td>\nB.13<\/span><\/td>\nBest Infrastructure and Real Estate Sector\u00a0 Campaign<\/span><\/td>\n<\/tr>\n
A14<\/span><\/td>\nBest Use of Public Relations at a Global Capability Centre (GCC)<\/span><\/td>\nB.14<\/span><\/td>\nBest Campaign by a PSU<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n\n\n\n
\n

These include three subcategories that honour outstanding campaigns from Brands and Corporates.<\/b><\/p>\n

Only the Lifetime Achievement category is nominated by the Jury.<\/b><\/p>\n<\/td>\n<\/tr>\n

D.1<\/span><\/td>\nBest Brand Reputation Campaign of the year<\/span><\/td>\n<\/tr>\n
D.2<\/span><\/td>\nBest Corporate Reputation Campaign of the year<\/span><\/td>\n<\/tr>\n
D.3<\/span><\/td>\nLifetime Achievement Award<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n\n\n\n
Fulcrum Masters<\/b><\/p>\n

Fulcrum Masters: Each winner of a Technique Award will be allotted points; 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy – Gold, Silver, and Bronze.<\/p>\n

This will be separate for Consultancy and Corporate.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For any queries regarding The Fulcrum Awards, please contact Ameeta Vadhera at The Awards Secretariat at\u00a0team<\/a><\/b>@fulcrumawards.com<\/b><\/a><\/p>\n

Website: <\/b>www.fulcrumawards.in<\/span>\u00a0<\/b><\/p>\n

Twitter: <\/b>@fulcrumawards<\/span> |<\/b> Facebook: <\/b>@FulcrumAwards<\/span> |<\/b> Linkedln: <\/b>@FulcrumAwards | Instagram:<\/strong> @FulcrumAwards<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The tenth edition of Fulcrum Awards, powered by The PRomise Foundation, is now accepting submissions until May 9th and May 23rd as two deadlines. The shortlist will be announced by August 4th. The awards recognises the work done during the period April 2024 and March 2025. The awards will be presented on the night of September 20th, 2025 (Saturday) in Dehradun. Ensuring transparency and process orientation, the awards will partner with a process validator – Grant Thornton Bharat. The jury will evaluate entries through a rigorous two-stage process, including pre-scoring to determine the first shortlist, and at an offline meeting <\/p>\n","protected":false},"author":1,"featured_media":2361,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2357","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-news"],"_links":{"self":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2357","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2357"}],"version-history":[{"count":1,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2357\/revisions"}],"predecessor-version":[{"id":2362,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2357\/revisions\/2362"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/media\/2361"}],"wp:attachment":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2357"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2357"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2357"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}