{"id":2565,"date":"2026-05-19T09:02:33","date_gmt":"2026-05-19T09:02:33","guid":{"rendered":"https:\/\/commsnews.com\/?p=2565"},"modified":"2026-05-19T09:19:52","modified_gmt":"2026-05-19T09:19:52","slug":"pr-pundit-havas-red-launches-fourth-edition-of-alchemy","status":"publish","type":"post","link":"https:\/\/commsnews.com\/?p=2565","title":{"rendered":"PR Pundit Havas Red Launches Fourth Edition of Alchemy"},"content":{"rendered":"

India’s Premier PR Case Study Challenge Returns to
\nBuild the Next Generation of Strategic Communicators<\/em><\/p>\n

\u00a0<\/strong>New Delhi, 19 May 2026: <\/strong>PR Pundit Havas Red today announced the fourth edition of Alchemy<\/strong>, its flagship PR case study challenge for emerging communications professionals, supported by Comms News and Reputation Today.<\/p>\n

Over three successful editions, Alchemy has evolved from an industry initiative into a credible platform for strategic thinking and applied problem-solving in communications. The challenge has drawn participation from India’s most promising young communicators across brands, corporates, and leading consultancies including Edelman, MSL, Adfactors PR, and Avian WE. Past editions have featured distinguished jury members from Tata Passenger Electric Mobility, Crocs India, and United Colors of Benetton India, among others.<\/p>\n

Responding to a Shifting Communications Landscape<\/strong><\/p>\n

At a time when the industry faces cultural shifts, technological disruption, fragmented attention spans, and evolving audience expectations, Alchemy Season 4 aims to nurture sharper, more versatile, and culturally attuned communicators.<\/p>\n

As part of the challenge, participating teams will respond to a live situational brief requiring a comprehensive, integrated communications strategy. Submissions will be evaluated by a distinguished jury of senior leaders from marketing, brand, and corporate communications across sectors.<\/p>\n

Commenting on the Season 4, Archana Jain, Founder and CEO, PR Pundit Havas Red, said: “Four editions in, Alchemy is no longer just a competition – it is a mirror the industry holds up to its own future. Each season, we have been energised by the calibre of thinking young practitioners bring: bold, insight-led, and strategically grounded. As communications, marketing and culture continue to converge, our ambition with Season 4 is to nurture a generation of communicators who will define the industry’s future.”<\/em><\/p>\n

What Winners Receive<\/strong><\/p>\n

The top three teams will gain exclusive access to PRAXIS 2026<\/strong>, one of India’s leading reputation management forums. The best performing team will receive an all-expense-paid opportunity to attend an international communications conference<\/strong>. 2025 winners attended PRAXIS MENA 2026 in Abu Dhabi in February 2026.<\/p>\n

How to Participate<\/strong><\/p>\n

Alchemy is FREE and OPEN<\/strong> to all PR practitioners aged 30 or below who are residents of India. Two-member teams from any combination – agency, corporate, brand, or cross-sector, are welcome to apply through self-nomination.<\/p>\n

Entry Details<\/strong><\/p>\n

– Website:<\/strong> bit\/.ly\/ALCHEMY2026\u00a0<\/strong><\/a><\/p>\n

– Email:<\/strong> alchemy@prpundithavasred.com<\/p>\n

– Deadline<\/strong>: 5 June 2026<\/p>\n

About PR Pundit Havas Red<\/strong><\/p>\n

Founded in 1998, PR Pundit Havas Red is an award-winning integrated communications consultancy with over 200 practitioners across offices in Bengaluru, Mumbai, and Delhi NCR. In November 2023, it joined Havas, marking the debut of Havas Red in the Indian market. A frontrunner in luxury and lifestyle PR, the agency delivers expertise across corporate communications, brand positioning, influencer outreach and collaborative partnerships. PR Pundit Havas Red pursues a channel-agnostic approach to develop compelling campaigns that elevate perceptions and drive business outcomes. PR Pundit Havas Red embodies an ethos of being a value-creator for its teams, clients, partners, the larger industry and the community at large.<\/p>\n

Media Contact: <\/strong><\/p>\n

Komal Khetriwal, PR Pundit Havas Red<\/p>\n

komal.khetriwal@prpundithavasred.com | +91 9810607097<\/p>\n

Participant Enquiries:<\/strong><\/p>\n

alchemy@prpundithavasred.com<\/p>\n

\u00a0_______________________________________________________________________<\/strong><\/p>\n

\u00a0<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

India’s Premier PR Case Study Challenge Returns to Build the Next Generation of Strategic Communicators \u00a0New Delhi, 19 May 2026: PR Pundit Havas Red today announced the fourth edition of Alchemy, its flagship PR case study challenge for emerging communications professionals, supported by Comms News and Reputation Today. Over three successful editions, Alchemy has evolved from an industry initiative into a credible platform for strategic thinking and applied problem-solving in communications. The challenge has drawn participation from India’s most promising young communicators across brands, corporates, and leading consultancies including Edelman, MSL, Adfactors PR, and Avian WE. Past editions have featured <\/p>\n","protected":false},"author":1,"featured_media":2566,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-2565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-other-news"],"_links":{"self":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2565"}],"version-history":[{"count":4,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2565\/revisions"}],"predecessor-version":[{"id":2570,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2565\/revisions\/2570"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/media\/2566"}],"wp:attachment":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2565"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2565"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}