Global communications firm Burson has bagged Chalet Hotels Limited’s (CHL) mandate. Through this partnership, Burson aims to strengthen CHL\u2019s presence and positioning across business, financial and strategic platforms, while driving awareness and aspiration for its new-age premium lifestyle hospitality brand, Athiva Hotels & Resorts.<\/p>\n
Burson will also look to reinforce CHL\u2019s reputation as a growth-led, professionally governed hospitality company, underscoring its leadership in India\u2019s urban and travel economy. Burson will also be responsible for amplifying the company\u2019s comprehensive ESG (Environmental, Social, and Governance) initiatives and responsible development practices connecting sustainability, governance, and operational excellence to long-term stakeholder value creation.<\/p>\n
\u201cChalet has built a strong legacy of excellence in India\u2019s hospitality landscape and is well-positioned to capitalise on India\u2019s long-term demand opportunity. We are sure that the partnership with Burson will enable us to further our vision with greater impact. It is important that our story resonates across all stakeholders and reinforces our position as a company committed to long-term value creation,” said Shwetank Singh, MD & CEO, Chalet Hotels.<\/p>\n
\u201cWe\u2019re excited to partner with CHL, a visionary leader in the Indian hospitality sector,\u201d said Deepshikha Dharmaraj, CEO,\u00a0 Burson Group India. \u201cDrawing on our integrated communications expertise, we will help CHL expand its corporate narrative beyond traditional PR, strengthen its position as a leading industry voice and build enduring brand affinity for Athiva Hotels & Resorts.\u201d She added, \u201cWe remain committed to helping clients translate operational excellence, sustainability, and strong governance into tangible reputational capital, and this partnership is a strong example of that commitment.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Global communications firm Burson has bagged Chalet Hotels Limited’s (CHL) mandate. Through this partnership, Burson aims to strengthen CHL\u2019s presence and positioning across business, financial and strategic platforms, while driving awareness and aspiration for its new-age premium lifestyle hospitality brand, Athiva Hotels & Resorts. Burson will also look to reinforce CHL\u2019s reputation as a growth-led, professionally governed hospitality company, underscoring its leadership in India\u2019s urban and travel economy. Burson will also be responsible for amplifying the company\u2019s comprehensive ESG (Environmental, Social, and Governance) initiatives and responsible development practices connecting sustainability, governance, and operational excellence to long-term stakeholder value creation. \u201cChalet <\/p>\n","protected":false},"author":1,"featured_media":2708,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[],"class_list":["post-2707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-client-win"],"_links":{"self":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2707"}],"version-history":[{"count":2,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2707\/revisions"}],"predecessor-version":[{"id":2710,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/2707\/revisions\/2710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/media\/2708"}],"wp:attachment":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}