LatAm Intersect PR, the Latin American-specialist agency founded by Claudia Dar\u00e9 and Roger Darashah, has announced the opening of its Lisbon office, to manage and recruit European clients looking to communicate across the region. Founded in 2019 and headquartered in Sao Paulo, Brazil, LatAm Intersect PR is a full-service PR and communications firm operating in eight countries across Latin America.<\/p>\n
LatAm Intersect PR Europe \u2013 which represents the firm\u2019s first \u2018international\u2019 operation \u2013 will be managed by Co-founder and Executive Director Roger Darashah and represent a bridge for European organisations looking to engage audiences in Latin America, irrespective of whether they currently have a physical presence in the region.<\/p>\n
Darashah was formerly Executive Vice President, Technology and Global Business Director of Edelman Latin America and, most recently, Chief Operating Officer of Adfactors PR.<\/p>\n
“LatAm Intersect PR\u2019s model is all about helping international businesses to connect with Latin American audiences, whether they be consumers, investors, potential recruits, regulators or business partners. Such clients expect genuinely international thinking and client services levels on par with those across the US or Europe,\u201d he says.<\/p>\n
\u201cOur Lisbon offices will provide greater access and proximity to such clients, in addition to representing a hub to coordinate multi-country campaigns.\u201d The agency\u2019s proposition is based around what it describes as \u2018audience-based programming\u2019; campaigns designed to align with audience concerns and priorities (rather than exclusively those of the brand). New audiences are engaged through the propagation of narratives designed in a particular manner that enable the brand to connect and participate in existing conversations.<\/p>\n
Founder and Managing Partner, Claudia Dar\u00e9, describes the firm\u2019s foundation as a response to the gradual marginalisation of genuinely \u2018earned first\u2019 communication across the region.<\/p>\n
\u201cThe ability to engage audiences, on their terms, through creativity, argument and relationships is more important than ever. These qualities are hard to come by, and only acquired through experience and deep knowledge of the terrain, but they are attributes that our clients consider absolutely fundamental,\u201d she says.<\/p>\n
\u201cOur extremely connected and experienced teams across Argentina, Brazil, Chile, Colombia, Mexico, Paraguay and Peru, as well as Central America (from Costa Rica and Panama), backed by our proven \u2018audience-based\u2019 methodology, represents an extremely compelling offering for the region,\u201d she said. \u201cOur Lisbon operations will be particularly relevant for international clients looking to build relevance and a connection with local audiences, where the \u2018presumption\u2019 of interest cannot be assumed. The ability to see the world as local audiences see it and then connect with them accordingly represents an extremely compelling proposition for brands.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
LatAm Intersect PR, the Latin American-specialist agency founded by Claudia Dar\u00e9 and Roger Darashah, has announced the opening of its Lisbon office, to manage and recruit European clients looking to communicate across the region. Founded in 2019 and headquartered in Sao Paulo, Brazil, LatAm Intersect PR is a full-service PR and communications firm operating in eight countries across Latin America. LatAm Intersect PR Europe \u2013 which represents the firm\u2019s first \u2018international\u2019 operation \u2013 will be managed by Co-founder and Executive Director Roger Darashah and represent a bridge for European organisations looking to engage audiences in Latin America, irrespective of whether <\/p>\n","protected":false},"author":1,"featured_media":509,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-leader-change"],"_links":{"self":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/507","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=507"}],"version-history":[{"count":1,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/507\/revisions"}],"predecessor-version":[{"id":510,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/posts\/507\/revisions\/510"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=\/wp\/v2\/media\/509"}],"wp:attachment":[{"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=507"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=507"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/commsnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=507"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}