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The finalists of the inaugural edition of Velocity Awards announced

The Velocity Awards  Management announces  finalists for the inaugural edition 2021. The shortlist was arrived at, after day-long deliberations at the Jury meet held on November 11, 2021 by an esteemed jury of 17 Chief Marketing Officers and Chief Digital Officers. The jury also did a preliminary evaluation of Best of Digital Awards categories online prior to the meet. The complete judging process has been reviewed by Grant Thornton Bharat.

The shortlist is announced for 14 sub-categories. The winners for Best of Team Awards category will be announced at the virtual awards night on December 16th, 2021 at 7 pm.

The shortlisted entries will compete for Gold, Silver and Bronze in each of the subcategories of Best of Digital Awards.

Best Integrated Digital Campaign of the Year – product or service brand (owned, earned, paid): A1
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
FTEH2L Mondelez India Leading with Purpose in Tough Times – Cadbury Dairy Milk’s #SayThankYou Cadbury Dairy Milk  
PWZ2ME Mondelez India Not Just A Cadbury Ad! Cadbury Celebrations  
Z2IGL4 Organic By MSL Powering A Pro-Choice World Foundation For Reproductive Health Services India  
BJFTW3 PepsiCo India An Ode to Unsung Heroes Lay’s Edelman India Pvt Ltd
CRCBH3 Value360 Communications How Evocus revolutionised hydration through #PowerOfBlack Evocus  
Best Integrated Digital Campaign of the Year – organisation / corporate brand (owned, earned, paid): A2
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
I4LQ0Q Biocon Biologics With You Always
0XZCAR Godrej Industries Ltd Godrej L’Affaire Season 5 #Liveitup Godrej L’Affaire Agency 09
6D2JVI Mahindra Group Mahindra Good business Study
D7DY5E Sanofi India Ltd Sanofi India’s National Epilepsy Awareness Program
N6LBLW Six Degrees BCW Rebuilding Together Booking.com
Best SEO Campaign of the Year: A3
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
G6YXTO AvianWE Digital Amplification Of Deloitte’s Voice Deloitte  
WCIVCG PR Professionals  SEO Campaign  PRP Group  
Best Organic Content Campaign of the Year: A4
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
4FJCSL ARM Digital Media Pvt Ltd MTV Home Games – Khelo Magar Ghar Se MTV India-Viacom18 Media Pvt Ltd  
ITE3JX ARM Digital Media Pvt Ltd MTV Organ Daan MTV India-Viacom18 Media Pvt Ltd  
CHKPTR AvianWE RomeoForIndia Lockheed Martin  
SDLAOP Organic By MSL Powering A Pro-choice World Foundation For Reproductive Health Services India  
SBIEDG TVS Motor Company Call of Design Season 2  
Best Social Media Campaign of the Year: A6
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
RPPM5V ARM Digital Media Pvt Ltd MTV Roadies Revolution MTV India-Viacom18 Media Pvt Ltd  
MYUDHS ARM Digital Media Pvt Ltd MTV Organ Daan MTV India-Viacom18 Media Pvt Ltd  
PUNIUW AvianWE Countering the Stigma associated with India’s Frontline Workers NITI Aayog  
OZMIVP Organic by MSL #KeepItReal Pfizer Upjohn India – Viagra  
ZRZQUA Value360 Communications Feelin’ Supernaturally Good with Skinella! Skinella  
Best New Website of the Year: A7
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
IMNJDO AvianWE Atal Innovation Mission Website Revamp Atal Innovation Mission  
GL4NBT Bureaucrats India Celebrating Good Governance Bureaucrats India GreyMatters Communications & Consultancy
8KLHSI Godrej Industries Ltd Design Dekko – Network, Engage, Collaborate    
BBWUHJ Kalolwala Associates Pvt Ltd Corporate Website  Dixon Technologies (India) Ltd  
Best Social Cause Digital Campaign of the Year: A8
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
P01I8T AvianWE VMinclusion Taara a Unique Return to Work Program for Women VMware  
RRB7AF FleishmanHillard Voice For Justice Free a Girl  
GU5SZT Organic By MSL Powering A Pro-Choice World Foundation For Reproductive Health Services India  
74JUES PepsiCo India PEPSI Generating smiles for the restaurant community in crises  Pepsi Edelman India Pvt Ltd
B9HTNQ Practice Strategic Communications India Pvt Ltd #GoodGrief – A Pallium India Campaign Pallium India  
Best Digital New Product Launch of the Year: A10
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
HCU7B4 Ideosphere Consulting Pvt Ltd #LetsMakeIndiaSmile Mamie Yova  
FTEK94 TVS Motor Company Konnect’ with media TVS NTORQ 125 Adfactors India Pvt Ltd
         
Best ORM of the Year: A11
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
RABOUI ARM Digital Media Pvt Ltd Crisis Management – Launch Delayed Revolt Motors  
RWSHFK DigiComm Marketing Services LLP Online Reputation Management  Sushma Buildtech Ltd  
Best Corporate Blog of the Year: A13
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
IN2ABT AvianWE Making Samsung India Newsroom a hub of all content Samsung   
7LOBLZ Godrej Industries Limited The Future of Food Vikhroli Cucina  
WC6RPL TVS Motor Company One stop resource bank on all about two-wheelers  
Best Use of Social Media on an Ongoing Basis: A14
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
DEDQ8B AvianWE Make people contribute towards nation building Income Tax Department  
QK38GL AvianWE Transforming Communications for India’s Apex Transforming Body NITI Aayog  
M15TUA Organic by MSL Travel Again VFS Global  
GN3138 PR Professionals  Mitigation of false news related to BSEB boards Bihar School Examination Board (BSEB)  
PBTBXK Tata Trusts  Social Media Campaign RepIndia
Best Online Newsletter: A15
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
YZEKYO PR Professionals  SRIJAN Indian Railway Stations Development Corp. Ltd. (IRSDC)  
KSSPR1 TVS Motor Company Konnect’ with media  
Best Use Digital for Internal Communications in a Corporate: A17
Entry Id Entrant Name  Campaign Title Brand Name Consultancy Partner
ZG5SFV Aditya Birla Fashion and Retail Ltd ABFRL Internal Communication Campaign  
ENBOEE AvianWE Driving NHAI on a Content powered Digital Highway National Highways Authority of India  
FCRKQZ Biocon Biologics Harnessing the Power of Digital  
UDV95M Lupin Ltd Halt The Fear  
VUHIIM Max Life Insurance Digitally harnessing the power of Connect, Conviction and Confidence for employee well-being Auraa
Best Use of Video by a Corporate or Brand: A18
Entry Id   Campaign Title Brand Name Consultancy Partner
EQRK8Q Aditya Birla Group #HaathUthanaZarooriHai  
VYNJOA AvianWE MarEU Delegation of the European Union to India & Bhutan  
6TY9W4 Columbia Pacific Communities Community Beats Uncertainty  
JBGJF8 Organic By MSL Pledge to Reuse Amazon india  
QFU0EN Vistara – TATA SIA Airlines LTD. Vistara’s Inflight Safety Video FCB India

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