Financial services group B&K (Batlivala & Karani) has appointed Pitchfork Partners as its integrated communications partner.

Pitchfork will now develop and execute a communications strategy for the group in addition to enhancing its external reach through strategic media relations, thought leadership and social media outreach.

Jaideep Shergill, Co-founder, Pitchfork Partners, said, “As our economy grows, the need for firms which understand money and can offer suitable research-backed counsel to institutions and individuals alike is also witnessing a mounting demand. B&K has been at the forefront of this for over 140 years and we at Pitchfork are thrilled to be their strategic communications partner. We are confident that our extensive experience in financial services communications will help the firm in driving impactful conversations across mediums.”

Added Saahil Murarka, Group Managing Director, B&K, “We are excited to kickstart our communications journey with Pitchfork Partners. Their proven track record and industry understanding approach align perfectly with our requirements as we aim to engage more effectively with our stakeholders.”