Global communications firm Burson has bagged Chalet Hotels Limited’s (CHL) mandate. Through this partnership, Burson aims to strengthen CHL’s presence and positioning across business, financial and strategic platforms, while driving awareness and aspiration for its new-age premium lifestyle hospitality brand, Athiva Hotels & Resorts.
Burson will also look to reinforce CHL’s reputation as a growth-led, professionally governed hospitality company, underscoring its leadership in India’s urban and travel economy. Burson will also be responsible for amplifying the company’s comprehensive ESG (Environmental, Social, and Governance) initiatives and responsible development practices connecting sustainability, governance, and operational excellence to long-term stakeholder value creation.
“Chalet has built a strong legacy of excellence in India’s hospitality landscape and is well-positioned to capitalise on India’s long-term demand opportunity. We are sure that the partnership with Burson will enable us to further our vision with greater impact. It is important that our story resonates across all stakeholders and reinforces our position as a company committed to long-term value creation,” said Shwetank Singh, MD & CEO, Chalet Hotels.
“We’re excited to partner with CHL, a visionary leader in the Indian hospitality sector,” said Deepshikha Dharmaraj, CEO, Burson Group India. “Drawing on our integrated communications expertise, we will help CHL expand its corporate narrative beyond traditional PR, strengthen its position as a leading industry voice and build enduring brand affinity for Athiva Hotels & Resorts.” She added, “We remain committed to helping clients translate operational excellence, sustainability, and strong governance into tangible reputational capital, and this partnership is a strong example of that commitment.”
