ZS, a global management consulting and technology firm, has signed up Avian WE as its external communications partner in India. Avian WE will be responsible for increasing awareness about ZS’s technology capabilities and expertise in the healthcare domain, as well as the company’s employer branding across the region, through multichannel communication.

“It was an incredibly close competition between the selected agencies, but Avian WE’s synergy with ZS’s core values and vision ultimately gave it the edge. We’re excited to collaborate with Avian WE to create a tailored strategy that will effectively engage our target audience and help us achieve the desired communication goals in India,” said Rohini Kaul, ZS’s head of India communications.

Added Nitin Mantri, Group CEO, Avian WE, said, “We are thrilled to partner with ZS and expand Avian WE’s technology portfolio as we continue to grow and evolve through our innovative and creative thinking. ZS is one of the largest healthcare consulting and technology firms globally, committed to transforming global healthcare and beyond. Its innovative approach aligns perfectly with the progressive communication approach we aim to deliver for our clients. We are excited to build its narrative in India as we move forward.”