Public relations firm Avian WE has won the strategic communications mandate for ChildFund India. ChildFund is an organisation that has been working in India since 1951, providing unique interventions that cater to the changing needs of children and youth.

Under the new mandate, Avian WE will help ChildFund India raise awareness around its services and strengthening overall engagement with stakeholders across India. A large part of the remit will be a holistic communications plan focusing on education, health, livelihood, humanitarian relief and child protection issues, and the cultivation of corporate partnerships that help advance the organisation’s child advocacy work. The agency will also manage ChildFund’s press office to increase its visibility across 15 states in India.

“Avian WE’s extensive experience in addressing social issues and its understanding of the nuances of media engagement within the social sector complements our goals perfectly,” said Neelam Makhijani, Country Director and CEO, ChildFund India. “Our partnership will strengthen our outreach to families across India, furthering our ability to help children lead a dignified life and achieve their full potential.”

Partnering with ChildFund is Avian WE’s Social Impact practice, a team of dedicated specialists focused on social issues advocacy, on topics such as health, education and child protection. The team is led by Sharmistha Ghosh, vice president of Social Impact.

“We are thrilled to partner with ChildFund India, an NGO positively impacting millions of children in India every year,” said Ghosh. “We look forward to playing a part in expanding its influence as a leading child development organisation.”