Introduction Media strategies play a leading in an organisations success, and it is very important today. These strategies are important where to invest in and buy space and where to put advertisements and commercials for organisations. Media strategies have been changing as online media have emerged in a big way, and one can surpass TV mediums entertainment dimension. TV medium in America is attracting millions and in India with cable TV coming out in a big way with mega serials none can doubt the TVs potential in any way. Car radios play leading role in the USA and it is also coming in some way in India. The cinema music videos and audios play leading role in public buses in India especially audio music in a big way. Print has emerged in a big way in educating and providing literacy to thousands of people and education is getting transpired in print medium.
Private media – Private media exist in India, and these are flourishing with more than one lakh publications. There are dailies weeklies bi weeklies monthlies and others exist. Newspaper is a printed or cyclostyled document containing news or comments on public events. And news interest paper is containing news and daily is that which is published four times a week according to RNI.
Broadcast media are more as we have more than 500 TV channels 150 radio stations in private and public media are also more. We have FM stations started in 2002 in Tamil Nadu and other places broadcast entertainment to people. TV news is watched in India USA and other countries in great numbers.
Arvind Singhal and EM Rogers say communication revolution going on in their book India’s Communication Revolution. We have public sector TV revolution on and as well as private sector TV one also they say. Telecommunication revolution is also on as the book predicts in India.
They said about Indian success stories in Silicon Valley and starting of Hot mail and HP etc. Arvind Singhal and EM Rogers say Rajiv Gandhi asked most questions in Indiras cabinet meeting and he set up C _Dot with Sam Pitroda as its head and ushered in Electronics and Communication Revolution. Rajiv Gandhi also allowed FDI in media sector he went to Cancun Mexico to attend Non-Aligned summit and set up Panchayat Raj Bill also
Communication revolution is on s SITE experiment was set up during Indira Gandhi rule with US collaboration and Indias cable TV got big boost during Rajiv Gandhi regime. Video parlors like mini cinema theatres were set up and ushered in entertainment revolution.
Online revolution started in 1990s with internet coming in the US and other places. Online media combine sight sound pictures and all and interactivity is there in online media. Online has not substituted cable TV as mega serials are dominating TV entertainment in a big way. TV in the US is very powerful as Reagan emerged most popular president using TV mainly and four networks of ABC CBS NBC and Fox dominate news flow. The presidential debates decide success of presidents in the US and Donald Trump emerged victorious recently in 2024
Media strategies decide success of governments as PM Modi emerged popular in recent days TN CM Vijay with his cinematic appeal emerged victorious in recent elections to state government of TN. Media are playing powerful role in politics as DMK led by MK Stalin former CM put up strong show in elections held recently.
Media strategies and planning will decide the future of companies and corporations in marketplace in reaching goals and objectives in countries like India USA and others in coming days
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