Bajaj Auto has assigned its communications mandate to Pitchfork Partners Strategic Consulting LLP. Pitchfork Partners will work with the brand to elevate its corporate and brand reputation. They will manage PR and communication for all domestic verticals of the automobile major. This will include all corporate, brand, and product portfolios in addition to thought leadership initiatives for the company.

Speaking about the appointment, Narayan Sundararaman, Head of Marketing, Bajaj Auto Ltd, said, “The market for two- and three-wheelers is changing and so is the communication landscape. Pitchfork Partners’ strong credentials clearly indicate their expertise in this changing landscape, and we are pleased to join hands with them. We are positive that Pitchfork’s expertise will play a key role in the success of our communication goals. We see a huge opportunity for the company and Pitchfork has the best credentials to support us in the coming years.”

Added Jaideep Shergill, Co-Founder, Pitchfork Partners, ‘’We are delighted to partner with India’s largest two-wheeler exporter. Bajaj Auto plays a pivotal role in the automobile sector and has a strong presence across the globe. The company is truly ‘The World’s Favourite Indian’, and we understand its ethos. It is a great opportunity to join hands with Bajaj Auto and work towards building the vision through strategic and insights-driven communication.”