Ruder Finn India has announced the launch of RF Thunder, a communications consultancy that will be wholly owned by the Ruder Finn Group. RF Thunder will bring together ‘The Art and Science of Engagement’, and integrate digital, design, and advocacy services to shape perceptions and to influence public opinion by creating meaningful and relevant experiences. RF Thunder will offer strategic counsel and execution capabilities in the areas of reputation management, government affairs and public policy, crisis and issues management, digital and social media marketing, and brand consulting.

Ruder Finn also announced the appointment of Suvir Paul as Executive Vice President to lead RF Thunder in India. In this journey, he will be partnered by Proteek Dey, Head of Digital, RF Thunder, responsible for creating a digital hub that will integrate traditional public relations with digital marketing and technology development across earned, owned, shared, and paid platforms.

Kathy Bloomgarden, CEO, Ruder Finn Inc., said, “As we continue to enhance our ‘What’s Next’ vision at Ruder Finn, we are excited to announce the launch of RF Thunder in India. RF Thunder brings together a set of communications capabilities that drives Ruder Finn’s future thinking through a focus on digital conversations and engagements. RF Thunder represents a significant addition to the Ruder Finn global skill set, and we are enthused to be able to offer these services to our clients.”

Atul Sharma, Managing Director, Ruder Finn India, said, “I am extremely happy to partner with great leaders who will bring alive the RF Thunder proposition in India. With data science and public opinion research, informing all aspects of ideation, RF Thunder will broaden our existing offerings and acquisition of newer clients, by focusing on ‘what’s next’ in communication and engagement. We are looking forward to offer these new-age services across Ruder Finn group of companies in India”