SPAG, a FINN Partners company, has unveiled FINNFluence — an influencer marketing solution aimed to bring trust, compliance and measurable impact back to influencer marketing. Built on SPAG’s proprietary SCORE model — Signal, Compliance, Overlap, Relevance, and Engagement — FINNFluence look to create a trust-first, ROI-driven framework.

“Influence without trust is just noise. FINNFluence embeds credibility at the very core of influencer marketing. By marrying data intelligence with cultural insight, we are equipping brands to deliver impact that is measurable, meaningful, and market-ready. This is not influencer marketing as usual — it’s influence evolved,” said Aman Gupta, Managing Partner, SPAG FINN Partners.

“Audiences today don’t just buy products; they buy into values. They are discerning, sceptical, and demand authenticity. FINNFluence is designed for this new reality — building creator ecosystems that align with purpose and brand safety, while ensuring every rupee spent delivers long-term equity,” said Shivani Gupta, Managing Partner, SPAG FINN Partners.

Unlike conventional models chasing virality, FINNFluence aims to be sector-agnostic yet precision-focused. Whether for health, technology, consumer or sustainability brands, it looks to create long-term brand-safe partnerships that move influence from transactional to transformational.

More details here.