Client Win

True Beacon partners integrated marketing consultancy One Source

Wealth management firm True Beacon has partnered integrated marketing business impact consultancy, One Source for its communication needs. Involving reputation management counsel across stakeholder groups, the mandate will cover content marketing, corporate communication, investor relations, and digital platform management and marketing across PESO platforms for True Beacon.

Launched a year ago True Beacon is backed by Nikhil Kamath, Co-founder & Chief Investment Officer, True Beacon and Zerodha, and CEO, Richard Pattle, erstwhile Vice Chairman of the Standard Chartered Bank in the UK.

Speaking of the partnership, Richard Pattle, CEO, True Beacon said, “At True Beacon, we wanted to change the way ultra-high net worth individuals interact with the Indian growth story. We built the firm on the values of client alignment, technology-enabled transparency and strategic value creation. This is where we found One Source exceptional in their digital-first approach, their focus on positively impacting partner bottom lines, and being forthright about the fact that on their growth depended on ours. That particular brand of consultants is rare globally, as we have found over decades of experience”.

Kishor Barua, Country Lead – Corporate Communication, One Source added, “We have always taken pride in the fact that we don’t deal in platitudes. We deal in transparency and business impact – people, principles, partners, ethos. We loved the harmony in values – that of being forthright with clientele in saying ‘when you grow we grow, so we put our all into growing you, thereby finding a spot by your side as your consultants. We know we will honour the promise we have made True Beacon – making marketing a revenue centre”.

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