The PRactice has announced a strategic investment from Zach James and Rishi Seth, senior public relations and communications advisors. Nandita Lakshmanan will continue as the CEO of The PRactice. As strategic investors and partners, James and Seth will augment efficiencies in business operations, expanding opportunities across geographies and sectors and focusing on talent management.

Lakshmanan said, “The PRactice’s credentials will be significantly bolstered by the presence of Zach and Rishi.  The synergies in our values and vision for building reputed PR firms in India to take public relations to the boardroom will enhance the credibility and reputation of The PRactice even further. We are excited about multiplying the potential of The PRactice and deepening our relationships with our clients and prospects, with this landmark development.”

Added James, “Nandita and her team at The PRactice have meticulously crafted an impressive business and reputation, and therefore, has always been of interest to us for years. Our partnership is a strategic move to future-proof The PRactice, realize value and ensure relevance in this dynamic industry. Our shared vision is to focus on strengthening capabilities, introducing tech-driven innovations, expanding market reach, and prioritizing talent management.”

Seth said, “We are thrilled to embark on this fantastic journey with Nandita and The PRactice, a well-established firm. At a time when the communications landscape is undergoing transformation, this first-of-its-kind partnership will look to combine entrepreneurial agility and experience to realize growth opportunities within the thriving Indian market. “