Public relations consultancy Adfactors PR has constituted a ‘Millennial Board,’ a 16-member shadow board of directors comprising millennials under 30 years, to support its senior leadership with Gen-Y perspectives in shaping organisational agenda of the new decade.

The Millennial Board of Adfactors PR aims to enrich the organisation’s decision-making process with the mindset of new-age thinking from an empowered group of young leaders. The board will provide perspectives on issues ranging from growth strategies to digital transformation, from learning and development programs to diversity and inclusion, and from organisational culture to fostering an environment for innovation.

As part of the process, each business unit nominated three individuals for selection, which included presentations and interviews by a panel including Adfactors’ Head of HR, COO, and the MD. In addition to the nine selected through the aforesaid process, seven additional members are specially appointed to represent the desired diversity on the board, including representations of different cultures, regions and orientations.

Speaking about the initiative, Madan Bahal, Co-Founder and Managing Director, Adfactors PR, said, “The Millennial Board is one more in a series of transformational initiatives to prepare Adfactors PR for the next decade. It will not only enrich us with novel perspectives of the young generation, it will also provide a voice to the largest constituency in the decision and policy making process in the firm. We hope the millennial perspectives will further help our clients achieve a common strategic agenda across businesses – that of empathising and connecting with the new generation of stakeholders.”

The Millennial Board will be headed by a chairperson and have a tenure of eighteen months. It will have five sub-committees focusing on digital transformation, innovation, learning and development, organisational culture and growth.