Television production has gained importance over the years, and we have large private and public TV in India. In America the four networks of ABC CBS NBC and Fox networks dominate TV scenario there. This article will provide information for what is required in TV production for PR TV scenario is encouraging and it is dominating the world in countries like India and the US. TV channels especially cable TV is entertaining audiences in great number in all such countries and online media has not replaced it greatly.
Let us start on TV production and these are basics. There is a studio and there is a control room. Studio has two cameras and control room has switcher or vision mixer audio board and a CG or character Generator. Vision mixer is used for switching cameras and it has knobs and fader or bars to handle camera switching. All equipment’s are linked to vision mixer or switcher effectively to control TV production Aud io board gives audio output and character generator handles characters to go into TV shows.
Lights are mounted in studio, and three-point lighting is followed. The three points are key light fill light and back light. Key light illuminates the major portion whereas the fill light fills the gap back light is to illustrate back side according to Dr William L Hagerman former Professor of Communication the Univ of SW Louisiana.
Remote survey is done before field production, and it is survey of location and other things Camera movements are tilt up tilt down and this means moving camera up and down Zoom in zoom out is also possible and this is getting closer to object and moving away from object.
The start of a show is like it. In every camera operator and vision mixer or switchers ears there is a headphone and commands are issued. It starts with command to role the tape and then the technical director says ready to fade in. Then ready one camera and take one the TD says and camera one picture is seen and it is carried. Once it is finished ready two take two is told and camera two picture is recorded. The audio board is on, and CG imputes characters before picture and this how the TV production goes on.
New technology
TV production has gone digital and it is operated by computers ow a day. Programs are created to shoot using TV cameras and it has become digitized now. Video editing has become computerized also and it is done on digital mode now.
Digital media have come about, and it is transforming regular mass media as online media and social media are also available to facilitate new media environment. Online media offers text pictures and sound, and interactivity is possible on it
What is needed
TV production has analog and digital modes and what was discussed was manual TV production prevalent years ago. The technology is constantly changing giving room for newer versions also TV production for PR requires knowledge of production plus PR orientation. Media kits press conferences open houses and press visits occasionally require TV media and the person has to be prepared for such occasion. TV production is improving more and more in coming days
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