Artificial intelligence and data analytics engineering consulting and solutions firm, Affine, has appointed Pitchfork Partners as its communication strategy partner. The agency will lead the brand and strategic communication for Affine while supporting the strategy with insight-based analytics to enable growth and strengthen the brand narrative.

Recently, Affine underwent a brand identity transformation. The new identity narrates Affine’s decade-long journey as a catalyst for business transformation for global and Indian enterprises.

Pitchfork Partners will lead the brand and strategic communication for Affine, while supporting the strategy with insight-based analytics, to enable growth and strengthen the brand narrative.

Manas Agrawal, Co-founder and CEO, Affine said, “We are entering an exciting phase of digital transformation and technological innovation. In this journey, we are looking out for partners who share our beliefs and passion to share knowledge and transform businesses. Pitchfork Partners shares our beliefs, and its expertise will play an important role in our communication agenda. And we eagerly look forward to a sustained partnership and growth.”

Jaideep Shergill, Co-founder, Pitchfork Partners, added, “We are delighted to partner with Affine. We understand the dynamism and the shift taking place in the business sector in India. It is a privilege to partner with a leading innovations firm and be part of a journey towards transformation. We are looking forward to successfully support Affine with our expertise and capabilities.”