Concept PR has won the strategic communication mandates, including PR and digital, for multiple corporates and brands from categories such as healthcare, edutech, fashion, retail and BFSI, in Q2 of the current financial year.

The Concept Group signed up the advertising and PR mandate for the LIC of India’s IPO. Apart from LIC, the agency has added to its roster Hindustan Zinc Limited, Sona Comstar, Deep Industries, PDS Multinational Fashions, Racconti, Jupiter Wagons, Genesys International, IIFL Home Finance, HomeFirst Finance, Indian Overseas Bank, Aptus Value Housing Finance, among other businesses.

Commenting on the new business wins, Ashish Jalan, Managing Director, Concept PR said, “We are constantly transforming ourselves to offer integrated solutions to all our clients. Concept PR is working towards creating better outcomes by adopting a digital-first approach and using the best PR practices. These mandates are very prestigious for us, and we are committed to making these alliances a huge success.”