Client Win

Karma Capital signs up Pitchfork Partners for communication duties

Karma Capital, a portfolio management firm, has appointed Pitchfork Partners as strategic communication counsel for outreach for external stakeholders. The consultancy will spearhead communication for Karma Capital to increase awareness and strengthen its brand narrative.

Rushabh Sheth, Co-Founder and Co-CIO, Karma Capital, said, “We look forward to working with Pitchfork Partners as they bring the required expertise and a very strong team to the table. With this partnership, we will be able to focus on our core expertise of generating superior long-term returns for investors and depend on Pitchfork for communicating with all our stakeholders.”

Yogesh Thakkar, Co-Head of Business Development, Karma Capital, added, “Pitchfork understands our business well. As we continue to build the domestic business and renew the focus on our offshore business, so that we can become one of the top 10 PMS and alternate investment funds firms in terms of assets under management in India, we value the counsel of partners like Pitchfork.”

Jaideep Shergill, Co-founder, Pitchfork Partners, said: “We are thrilled to partner with Karma Capital. The firm has developed a significant standing in the PMS space and charted comprehensive plans to advance their business. As its communication partner, we will help their brand story scale new heights.”

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