On Purpose, a creative communications consultancy, has announced a new client win, Elsevier, a global player in information and analytics. As part of the mandate, On Purpose will manage the company’s strategic communications objectives. The win comes after a multi-agency pitch.

With this win, On Purpose has been tasked with supporting Elsevier in its strategic outreach in India to help researchers and healthcare professionals advance science and improve health outcomes for the benefit of society. Further, the consultancy will also support the team to enable India’s transition to a sustainable innovation-led economy and an inclusive society, facilitate the development of a robust, self-sustaining Indian science and healthcare community and connecting them to global communities, and co-create solutions with Indian research and healthcare communities to improve scientific and clinical outcomes.

Shivani Sharma, COO, On Purpose, said, “It’s a privilege to partner with an organisation working to advance healthcare, open science and improve performance for the benefit of humanity. Through our work, we’ve realised how communications can, and must, play a bigger role in bridging societal inequality. Working with Elsevier takes us closer to achieving our mission to use communications for social change.”

“We are excited to be collaborating with On Purpose to help grow Elsevier’s brand awareness and reputation in India amongst the research and health communities as well as policymakers. The team has collectively demonstrated a strategic understanding of our business and operating environment, and we look forward to co-creating effective communications approaches to achieve our communications objectives in India,.”, said Jason Chan, Communications Director, Asia Pacific, Elsevier.