The Khemani Group, a player in the Indian alcobev industry, has signed up popkorn for its digital and social duties. As a part of the mandate, popkorn will craft brand stories, engage consumers, and create experiences that resonate with today’s digital-savvy generation.

“I firmly believe that true success in the marketplace lies in forging powerful partnerships, embracing innovation, and harnessing the potential of hyperlocal consumerism. By joining forces with popkorn, we are poised to unlock new avenues of growth and navigate the ever-evolving digital landscape. Together, we will create extraordinary experiences for our consumers through enhanced brand visibility, engagement and pave the way for unparalleled success in the market,” said Amit Khemani, Vice Chairman of the Khemani Group.

Vishal Mehra, Chief Executive Officer of popkorn, added, “We are privileged to be raising a glass with Khemani Group as their digital creative agency. Our team is excited to collaborate with a forward-thinking company that values innovation and consumer engagement. Together, we will push boundaries, harness the power of storytelling, and create impactful digital experiences that will elevate Khemani Group’s brands to new heights.”