In its inaugural year in India, three Indian communication professionals have joined the global elite ranks of Strategic Communication Management Professional (SCMP). This achievement required the aspirants to undertake a rigorous certification programme, which is conducted by Global Communication Certification Council (GCCC ), an initiative of the International Association of Business Communicators (IABC). The SCMP certification is designed to validate seasoned communications professionals around the world for their proficiencies in providing strategic communications advice and counselling to an organisation’s leadership.
Pioneering the efforts of IABC in India, three new global SCMP include, Sunita Venugopal – Senior Director Corporate Affairs and CSR, Walmart Global Tech India; Sukanya Chakraborty – Global Head Corporate Communications & CSR, VFS Global and Piyali Dasgupta – Associate Director, Corporate Marketing and Communications, Knight Frank India. All three professionals have been an integral part of India’s communications industry for over two decades each, with experience and a proven track record in effective brand building and reputation management. Through this certification, the trio demonstrated a deep understanding of the guiding principles of global communication practices and application of the Code of Ethics as prescribed by IABC whilst being recognised by the GCCC for their leadership status in their respective organisations.
Subhamoy Das, President of IABC India said, “This is a notable achievement for the IABC’s India chapter when three of its members have been inducted into this prestigious congregation of global communicators. IABC India is committed to raising the profile of the business communications practised in India amongst its global peers. In doing so, it was imperative to have India’s talent adequately represented on the global platform. I hope that many more business communicators from India will endeavour to opt for the global certification going forward.”
Sunita Venugopal, SCMP said, “I work for a Fortune One, hence it’s very important to give and receive value in my role. I am in constant pursuit of learning and sharing how to stay ahead, predict the value through data insights, implement strategies effectively and achieve desired business outcomes. This course had helped me to achieve all these and more. SCMP certification is about building the right skills with the right exposure to knowledge. As one of the first SCMPs from India, this is truly a proud moment.”
Sukanya Chakraborty, SCMP said, “As a business communicator, it is important to keep one’s skillsets relevant with the times. SCMP provided me with an opportunity to validate my expertise gained over the last two decades. Being SCMP certified helps differentiate working as a tactical deliverer versus being a communication strategist. I am hoping we see more and more communication professionals in India get CMP or SCMP certification over the coming days.”
Piyali Dasgupta, SCMP said, “Achieving the SCMP certification is a validation of my decades-long career as a business communicator in India. This was an opportunity to learn and evaluated my experience benchmarked against global best practices. Despite our varied business milieus, Indian communication professionals have been consistent in their delivery upholding their moral responsibility towards the profession and the society at large.”