iMerit, a technology and artificial intelligence (AI) data solutions firm, has appointed Pitchfork Partners Strategic Consulting LLP as advisor for communication strategies in India. Pitchfork Partners will spearhead strategic outreach for iMerit through insight-based analytics to support growth and strengthen its brand narrative.

Radha Basu, Co-Founder and CEO, iMerit, said, “iMerit provides end-to-end AI data solutions to some of the world’s leading brands and Fortune 500 companies across a wide array of industries, including autonomous vehicles, financial services, medicine, agriculture, government and many more. Our aim is to assist companies by solving complex data challenges in their AI ecosystems. We are pleased to find a partner that shares our passion for this journey. Pitchfork Partners’ expertise will play a crucial role in realising our goals.”

Jaideep Shergill, Co-founder, Pitchfork Partners, added, “We are delighted to partner with iMerit. We understand the dynamism and the communication requirements of the ever-changing technology sector in India. It’s a great opportunity for us to assist iMerit in achieving its vision through strategic and insights-driven communication.”