PR and communications consultancy Pepper Interactive Communications has won the PR mandate for Continental Tires. As part of its new duties, the agency will plan and execute communications strategies on behalf of the company for the latter’s passenger and light truck tyres and commercial vehicle tyres divisions in India.

Pallavi Kapoor, Head Marketing, Continental Tires India, said, “Having established a stable market position in India, we are looking to utilise PR as an accelerator for our continued growth in the market. The track record Pepper has established with Continental’s automotive group subsidiary and their experience and understanding of the automotive industry made them an ideal partner. We are excited about the plan they have created for us. We’re positive that this partnership will have a pivotal role in achieving the desired positioning for Continental Tires India and its sustained growth in the B2C and B2B segments in the Indian market.”

Said Roshan Mohan, Managing Director, Pepper Interactive Communications, “We are thankful to the management at Continental Tires India for placing their trust in us, and our team is excited at the opportunity of working collaboratively with the team at Continental Tires. Our focus would be to gain positive mindshare among various stakeholders in India for the brand and its products while utilising innovative methodologies to communicate through both traditional and contemporary channels effectively.”