Kaizzen, an independent integrated communication and marketing agency, has strengthened its digital operations with the appointment of Rakschit Bhardwaj as Head Digital. Bhardwaj will lead full-service digital offerings and help the new and existing clients transform their digital processes, integrated strategies, brand building and ROI-driven marketing, martech and experiential services.

We are happy to have someone of Rakschit’s caliber joining us. His rich experience in handling Digital and creative services for leading brands will help strengthen our services and team. For Kaizzen, Digital is a sunrise market, and we see this as a great opportunity to provide best in class services. I am confident that Rakschit, with his experience and expertise, will help us to take Kaizzen’s ambitions forward,” said Vineet Handa, CEO, Kaizzen.

Added Bhardwaj, “I am excited to join Kaizzen, a fast-growing, award-winning integrated communication and marketing firm to build the digital footprint across India and the International market. My sincere thanks to Vineet for believing in my capabilities and for having me as part of his team. I look forward to bringing in my learnings to help accelerate Kaizzen’s growth in India.”

He has previously worked with advertising agencies and corporates including Rediffusion, DDB Mudra, McCann, Havas Media, TUI and Select Group.