Creative communications consultancy On Purpose has brought in Shivani Sharma as its COO. She joins from Nayati Healthcare & Research where she was the director marketing communications. Sharma has over two decades of experience in the communications and reputation space. At On Purpose, she will be responsible for ensuring industry-leading levels and consistent services across all client relationships in addition to delivering insight-based campaigns that drive results and support clients’ business objectives.

Speaking about the appointment, Girish Balachandran, Managing Partner and Founder, On Purpose, said,  “Shivani is an accomplished communication professional. I am confident that her depth of experience will add strategic value to our clients. We are happy to have someone of her calibre and with her perspective joining us. Her experience will strengthen our service offering as we expand our services and scale our offering in our next phase of growth.”

Added Sharma, “I have been a silent observer and admirer of On Purpose in the way they conduct themselves while continuing to grow. The team is charting a unique path in the industry – to use the power of communication to focus on social and behaviour change in India. The consultancy has all the right ingredients to attain a leadership position in the Indian communication industry and beyond and I am thrilled to join the On Purpose team as it progresses on the journey.”

Previously, Sharma has worked with Ogilvy PR, Weber Shandwick and Vaishnavi Corporate Communications, among others. She has also counselled Indian and global conglomerates such as Tata Steel, Tata Motors, Titan, EIH, Honeywell, National Skill Development Corporation, Confederation of Indian Industries, All India Brewers Association, and Board of Investment, Mauritius, to name a few.