KaizzenCare, a social initiative by integrated communications firm Kaizzen, partnered with the MOHAN Foundation to organise an organ donation awareness campaign. The month-long activity commenced on August 2 with a session on the significance of organ donation by Ms Pallavi Kumar, Executive Director of MOHAN Foundation.

Over 150 employees of Kaizzen joined the session. Throughout the month, the campaign aims to motivate clients, the communications fraternity, key stakeholders, employees, friends and families about the impact of organ donation and encourage them to pledge to the cause.

Vineet Handa, Founder and CEO, Kaizzen said, “Donating an organ is a selfless and noble deed. The gift of life is a priceless present that you can bestow upon anyone. It is an opportunity to live on in the cherished memories and warm smiles of those whose lives your singular act can transform, even after you have departed to the heavenly abode. There could not be any greater joy than this.”

“Organ donation across the world faces numerous challenges that hinder its widespread implementation. We, as communicators, shoulder the responsibility to spread awareness and motivate. We have the potential to influence people, initiate the change we want to see in society and create an impact. Through this initiative, we aspire to raise awareness and motivate everyone to participate in it. We are thankful to the MOHAN Foundation for such an enlightening session on this crucial subject,” he added.

Added Kumar, “Considering the size of India’s population, the number of people opting for organ donation is significantly low. There is a need to raise awareness regarding organ donations to motivate them to participate in this noble cause. We can achieve success only by fostering positive communication and engagement. Together, let us strive to make a difference and save precious lives.”