Adfactors PR has launched the ‘Social Impact Practice’, a specialist offering aimed at the evolving sustainable development ecosystem, encompassing businesses, charitable trusts and foundations, along with NGOs and Governments.

The Social Impact Practice looks to address societal expectations for responsible corporate conduct that is reflected in the growing demand for ESG compliance. The value proposition of the Social Impact Practice is based on a multidisciplinary team, a pan-India presence for programme execution and digital integration for delivering high impact campaigns.  To begin with, the practice will have five key service offerings – ESG & CSR Advisory, Development Ecosystem Audit, Advocacy for Development, Communication for Development and NGO capacity building in crucial areas.

The Social Impact Practice, led by Nikhil Dey, includes senior professionals from the development sector such as Amit Pandey, Satabdi Sengupta, Pooja Jethwani, Smita Pendharkar and Naman Khanijou. The consulting team brings together vast experience and expertise in social impact communication and advocacy, ESG and public policy consulting as well as support for amplifying government and public sector programmes.

Madan Bahal, Co-Founder and Managing Director, Adfactors PR, said, “There is a growing need for counsel for strengthening corporate actions, behaviour and narratives and align those to societal expectations in the post-pandemic world. Our Social Impact Practice is designed to provide market-leading competence in these critical areas of work. With this Practice, we shall serve the entire ecosystem – comprising businesses, non-governmental and governmental institutions.”

Added Nikhil Dey, Executive Director, Adfactors PR, “In a post-Covid world, there is a renewed commitment amongst stakeholders to drive purpose-led work. Businesses also realise their growth is increasingly linked to responsible and sustainable behaviour. Public relations has always been about doing good and then getting credit for it. We are very confident that this Practice will add immense value to our clients in particular, and the development sector at large.”