Global math learning platform has appointed Lipika Kapil as Director & Head Global PR & Communications. Based in Bengaluru, Lipika will set up the communications function and lead the PR and communications efforts for Cuemath across key markets – India, the MENA and the US. She will report to Varun Jha, Chief Marketing Officer, Cuemath.
With over 15 years of experience in the field of communications, Lipika, as part of the marketing and growth team, will be responsible for managing brand reputation and building awareness for Cuemath. She will also support strategic marketing initiatives for the brand globally. Prior to joining Cuemath, Lipika managed communications for Koo.
On the appointment, Kapil said, “EdTech is one of the exciting industries in the startup sector and I am thrilled to be part of a mission and vision-driven brand like ‘Cuemath’. What excites me the most is Cuemath’s sharp focus on teaching math as a life skill, beyond academic excellence and its ‘student-centered’ learning approach which offers a unique opportunity for storytelling. Another exciting aspect of the role will be to anchor communications across international markets and power the brand’s marketing initiatives that aim to take Cuemath closer to our customers across the globe. It’s my pleasure to join the business at this juncture and play a critical part as Cuemath commences the next phase of its journey.
Added Jha, “As Cuemath aims for global expansion, we see marketing and brand communications as one of the important business pillars for the company. Therefore, the role of PR and communications has become more important than ever. With Lipika’s experience in managing PR and communications for a variety of brands across industries, her role will be beneficial in designing and implementing PR strategies for Cuemath across markets. She, along with her team, will also support strategic brand and marketing initiatives as the organization expands further. I am delighted to have Lipika on board and wish her a fantastic stint at Cuemath.”