Preeti Binoy, formerly with Johnson & Johnson Consumer Health, has joined Kimberly Clark to head the communications and Government Affairs in India. In this role, she will partner with the company’s senior leadership team and work towards enhancing the company’s reputation, implementing its social impact and sustainability agenda, partnering with statutory bodies and driving employee engagement through internal and executive communications.

Additionally, she will also be responsible for working on the PA policy and planning in India across brands. She will work towards enhancing and managing engagement across media channels to increase brand awareness for the organisation in India.

When contacted to confirm her new role, Binoy said, “I am excited to be part of the organisation and am looking forward to working with the team in strengthening the brand, delivering on its larger purpose and promise while contributing towards the company’s next phase of growth in India.”

Binoy brings over two decades of diverse experience in communications, media and public relations having worked across Indian and MNC PR agencies as well as corporations.