First Partners has won the brand communications (PR) mandate for Nikon India. The consultancy’s mandate spans strategic counsel, media relations and integrated campaign management for the optics and imaging leader in India.

Atul Ahluwalia, Founding Partner, First Partners, said, “Nikon’s trailblazer position in the imaging industry and strong equity among professional photographers and amateurs alike offers an opportune runway for distinguished and creative storytelling across traditional and new media platforms. We are looking forward to a strong and long-standing partnership with Nikon India.”

Sajjan Kumar, MD, Nikon India said, “Nikon has historically exceeded consumer expectations by offering products that meet the highest levels of reliability and precision. At this point in time, as we endeavour to take the business to new heights, we are glad to be associating with First Partners and are looking forward to working with their dynamic team of communication experts.”