PepsiCo India has assigned its PR communications mandate to Chase-Avian Communications. Chase-Avian won the business post a multi-agency pitch. Hereon, it will further strengthen PepsiCo’s corporate and sustainability messaging, in addition to helping grow awareness of the brand’s corporate and sustainability mandate across the region through multi-channel integrated communication campaigns. The account will be primarily led from Chase-Avian’s office in Delhi, with support from its other India offices.
Garima Singh, Chief Government Affairs & Communications Officer, PepsiCo India, said, “At PepsiCo India, we are committed to building a better world with purposeful brands. We are pleased to partner with Avian WE Group and together, look forward to devising strategies in building our corporate narrative and communications that will drive real change.”
“We are excited about the future of Avian WE Group’s corporate portfolio, building momentum through incredible new partnerships and strong leadership. PepsiCo India is one of the largest global foods and beverages companies in India, consistently investing in the country while putting purpose at the center of everything. This aligns with the progressive communications approach we seek to build across our clients,” added Nitin Mantri, Group CEO, Avian WE.