Disney Star has appointed George Cherian as Head of Corporate Communications and Corporate Social Responsibility (CSR) for the market. In this role, he will be responsible for overseeing all strategic communications and CSR efforts for the Disney Media and Entertainment Distribution (DMED) business in the country, including its television network, streaming platform and studios. Cherian will report to K. Madhavan, Country Manager and President, The Walt Disney Company and Star India and will join the India leadership team.

“We are at an exciting juncture of our growth story and strongly believe that communication is one of the key drivers in establishing a brand’s stature. As the country’s leading media, entertainment and digital network, we have a strong and compelling story to tell. We are delighted to welcome George to the Disney Star team to help us communicate our vision, strategy and commitment to the Indian market, and to the various external stakeholders,” said Madhavan.

“The combination of an industry that is on the cusp of exponential growth and a brand that is trusted and respected by millions of people the world over, could not have made for a more convincing case for me to join Disney Star. I look forward to the opportunity of building the Disney Star brands in India and working with some of the most talented professionals in this industry,” said George.

Cherian has over 25 years of experience as a financial journalist and a communications professional. In his previous role as Director and Head of Group Communications for the Deutsche Bank Group in India, where he led all its brand and communications activities. He previously headed communications for Barclays in the APAC region. As a journalist,  Cherian was a part of the founding teams of Bloomberg TV India, and ET NOW, before which he worked with The Economic Times.