Integrated communications consultancy, PR Professionals (PRP), has bagged Paras Health’s PR mandate after a multi-agency pitch. PRP will be responsible for end-to-end public-relations services for the brand across India.

Dr Sarvesh Tiwari, Founder & Managing Director, PR Professionals said, “Paras Health’s mission has always been to provide compassionate and quality healthcare services to everyone. They have an exceptional team of people passionate about providing the best care for patients and their families. We are honoured to work with them to ensure that it continues to improve and deliver healthcare services and enhance patient outcomes via clinical excellence, empathy, and compassionate care.”

Paras Healthcare recently unveiled its new brand campaign along with the launch of its new logo. The campaign and logo aim to reflect the commitment to innovation and progress while symbolising healing and trust. The entire rebranding campaign was the first campaign led by PR Professionals for Paras Health.