Low-income housing finance company, Aadhar Housing Finance Limited, has selected SGA PR as its integrated communications partner. SGA PR won the mandate in a multi-agency pitch and will work with AHFL to build a comprehensive programme across brand communications, media relations, capital market PR and digital assets.

Rishi Anand, Managing Director & CEO, AHFL said, “With the government sharpening its focus on schemes such as Pradhan Mantri Awas Yojana, AHFL as the largest player in the category foresees a tremendous opportunity to enable India’s mission of ‘Housing for All.’  We have found a great partner in SGA PR, with their unique and fresh approach to engage our stakeholders. The team has an innovative thought process, brings deep in-house expertise, and displays an unparalleled enthusiasm to collaborate with us.”

Rahul Jain & Sudhir Shetty, Partners & Joint CEOs, SGA PR, shared, “Having the faith of the largest player in the low-income housing finance segment is yet another validation of SGA PR’s unique application of PR to achieve business goals instead of only plain vanilla solutions that are ‘coverage driven.’ We are confident that our collective expertise in BSFI domain, combined with our intelligent consulting and outcome-oriented approach will enable AHFL to affirm its position as market leaders.”