Viacom18’s flagship GEC, Colors, has named Allison+Partners as its India public relations agency following a pitch.

“We are thrilled to add Colors to our growing portfolio of leading consumer and B2B brands in India and look forward to developing exciting, high-impact multi-platform campaigns at the edge of creativity and innovation,” said Pranav Kumar, managing director of India for Allison+Partners. “We look forward to bringing shows and cast closer through digitally-led PR brand and corporate campaigns for Colors via media and influencer relationships”

 Added Neha Merchant, senior vice president, Client Strategy and Operations of India for Allison+Partners, “As an agency, our core belief is that it’s all about the work – working together with innovative brands and talented teams, to deliver impactful results. We feel privileged to be chosen by COLORS and excited that our thinking resonates with the Hindi GEC leader’s approach towards continued category differentiation and unique programming.”