Column Inches has won the communications mandate for engineering and infrastructure company Salasar Techno. The mandate includes PR (including media relations) and reputation management for the company. Column Inches will conceptualise a corporate media and communications framework for Salasar Techno to strengthen its leadership position in the industry.

Shashank Agarwal, MD, Salasar Techno, said, “We were always looking for an energetic PR agency that could work in sync with our vision and business culture. We are delighted to have Column Inches onboard that truly understand the relevance of brand building and image management for us. We are confident that together with this woman-driven agency, we will be able to position ourselves promptly.”

Added Sanya Bajaj, Founder and CEO, Column Inches, “Salasar is a leading player in the engineering and infrastructure development of the country. Working closely with its corporate communications team is an honour for us. We are delighted and thankful to the senior management of Salasar for investing their trust in our capabilities to develop innovative brand strategies for them.”