The eleventh edition of Fulcrum Awards, powered by The PRomise Foundation, is now accepting submissions until May 8th and May 29th as two deadlines. The shortlist will be announced by August 3rd. The awards recognises the work done during the period April 2025 and March 2026. The awards will be presented on the night of September 26th, 2026 (Saturday) in Kochi.
The jury will evaluate entries through a rigorous two-stage process, including pre-scoring to determine the first shortlist, and at an offline meeting on July 14th, 2026. At the Jury Meet, the shortlisted entries will be discussed and evaluated in detail to decide the winning entries.
The Awards Directorate will comprise Anubhuti Mathur leading the team, supported by Aditi Juneja.
This year, there are 32 sub-categories that are open to both consultancies and in-house communication professionals. The highest-ranking award a consultancy organisation and a corporate organisation can win is based on the points system for the maximum technique awards won. This is the Fulcrum Masters, which will have Gold, Silver and Bronze.
This year Fulcrum Awards has three categories:
Technique Awards: There are 14 sub-categories under this category that will be judged for outstanding campaigns. This will have three awards – Gold, Silver, and Bronze. Eligible for Fulcrum Masters.
Sector Awards: Entrants have 14 sub-categories to choose from and submit their work to be judged for outstanding campaigns in a particular sector. This will have one award – Gold.
Special Awards: These include three sets of awards. The first is the Best Campaign (Brand Reputation as well as Corporate Reputation). The second is a Fulcrum Masters – Gold, Silver, and Bronze (Consultancy & Corporate). And the third is one or two individuals who will be awarded the Lifetime Achievement Award.
Fulcrum Masters: Each winner of a Technique Award will be allotted points: 3 points for Gold, 2 points for Silver, and 1 point for Bronze. The three organisations with the highest points will be awarded a Fulcrum Masters Trophy. This will be awarded separately for consultancies and corporates.
The jury members for this year are Aman Ullah, Head of Corporate Media Relations, Asia Pacific at HSBC; Ashan Jayatilaka, General Manager – Corporate Communications at The Hayleys Group (Hayleys PLC) and Secretary of PRASL; Bishnupriya Narayan, Head of Communications at L&T Realty; Deeptha Rajkumar, Director and Head of Group Communications, India at Deutsche Bank; Gaurav Laghate, Head – Corporate Brand, PR & Corporate Communications, Sony Pictures Networks India, Kamlesh Kumar Sharma, Head of Communications, TVS Motor Company, Krishna Vilasini, Strategic Communications Advisor, L’Oréal India; Michelle Samuel, Global Director – Internal Communications at Mondelēz International.
The list further includes Mittal Solanki, Vice President – Corporate Communications of Axis Bank; Nanda Padmanabhan, Head – Brand & Communications, Capitalmind; Nidhi Verma, Senior Vice President, Head – Investor Relations & Corporate Communication Tata Consumer Products; Padma Venkataraman, Head – Communications and Design, Indian Institute for Human Settlements; Pallavi Panchmatia, Head, Corporate Communications at Strides Pharma Science; Priya Patankar, Head of Communications, PhonePe, and Revathi Pandit, Lead Corporate Communications, JioBlackRock Investment Advisers; Dr. Rudolph Joyer Noronha, Chief General Manager (Corporate Branding and Corporate Communications), ONGC MRPL; Shakambhari Thakur, Sr. Director, Global Communications, Corporate Affairs, Walmart Global Tech India; Shilpashree Muniswamappa, Director – ESG & Communications, Colgate-Palmolive (India) Ltd.; Shilpi Jain, Head of Corporate Communications, IPE Global Limited; and Shree Das, Head – Social Media and Public Relations, Britannia Industries Limited; Swati Khandelwal, Senior VP & Head – Group Corporate Communications, Mahindra Group; Vinifer Gandhi India Communications and CSR Lead, Sanofi; Bratin Roy, Director Corporate Affairs, AB InBev India; Saraswathi Mohan, PR Lead, Snowflake; and Tithi Sarka, Head of Corporate Communicationsfrom Mercedes-Benz Research and Development India.
For any queries regarding The Fulcrum Awards, please contact Aditi Juneja at The Awards Secretariat at team@fulcrumawards.com
Website: www.fulcrumawards.in
