The NEC Corporation India has awarded its PR business to reputation management advisory The Mavericks. With the new mandate, the agency will lead the PR, and media and analyst relations for NEC Corporation India. Additionally, the corporation has also awarded its creative mandate to Boundless.

Confirming the appointment, Piyush Sinha, COO, NEC Corporation India commented, “NEC is delighted to bring on board Boundless and The Mavericks as our strategic communication partners. Their strong team, creative ability, and thorough understanding of our business gave us the confidence to award them this mandate. NEC has recently rebranded itself and a fresh perspective is imperative to drive our renewed positioning and significance in the Indian market. We look forward to working with the team at Boundless and The Mavericks,” he added.

On winning the PR mandate, Chetan Mahajan, CEO, The Mavericks said, “With a rich legacy of over 120 years, NEC is an iconic visionary brand that exemplifies disruptive innovation and perfectionism. We are proud to be their chosen partners and the win is a testament of the strength of our diverse offerings and consistent client engagement experience. Given the current communications landscape, we would be employing a multi-channel approach to strengthen NEC’s reputation in India.”