India’s largest PR firm, Adfactors PR, has elevated its COO, Nijay N Nair, to the role of CEO effective today. This move enables the agency’s founders Rajesh Chaturvedi and Madan Bahal to concentrate on future preparedness, including market, product, leadership and capacity development.

43-year-old Nair began his journey with the firm as Senior Vice President, Strategy & Planning, in April 2013. His responsibilities included planning, finance, commercial, legal, M&A, and incubation of new practices/geographies as he transitioned from director to COO and now CEO. He also steered the greenfield Sri Lanka operations.

Adfactors PR’s Co-Founder and Chairman, Chaturvedi said, “Nijay has been an integral part of the Adfactors family and we are proud to see him grow and evolve with us over the years. His undying passion, commitment, innovative mindset and agility have helped the organisation address challenges and seize opportunities. His leadership will help us unlock new opportunities and re-define excellence year-on-year.”

The agency’s Co-Founder and MD, Bahal said, “Nijay has deep-rooted alignment with the mission and purpose of our company and has played a pivotal role over the last decade in driving the company’s transformation. His appointment is, thus, a significant step in building a strategic team of leaders who can guide the firm into the next decade.”

Added Nair said, “This is an honour, privilege and a big responsibility. Adfactors PR’s client roster transcends all sectors of the Indian economic landscape and importantly, also cradles the aspirations of budding communication professionals. In what promises to be an exciting decade for the Indian economy, we have to move up the value chain of reputation consulting to provide strategic thinking and narrative management for our clients. There is a lot for us to do.”