Avance PR has bagged the communications mandate for Amara.ai – an HR tech startup with an interactive AI chatbot. Avance will oversee the startup’s corporate communications and media relations plan hereon.

Ritika Garg, Founder, Avance PR, said, “We’re all prepared to implement, disrupt, and drive PR campaigns for the brand to help it soar to new heights. We want to assist them in developing greater success stories and stronger connections with their audience through our holistic approach. A PR strategy must be carried out for each company in order to gain market share. For early-stage firms and unicorns, we develop PR strategies to cultivate media interactions that lead to substantive change.”

Added Vikas Kakkar, Founder, Amara.ai said, “We are glad to have partnered with Avance PR which understands the unique challenges of the market and helps us with the opportunities. We put our faith in the agency’s competence since it aligns with our entrepreneurial synergies, providing the brand with a notable boost. We anticipate a successful partnership that will jointly advance media engagement and communications.”