On Purpose, a creative consultancy, has been appointed as the agency on record for Central Square Foundation (CSF), a non-profit organisation aiming to ensure quality school education for all children. Following a multi-agency pitch, On Purpose will drive CSF’s strategic communications to amplify its initiatives and impact.

With this partnership, the consultancy will help advance CSF’s vision for systemic change in India’s education landscape, through foundational learning and Numeracy (FLN) for critical learning skills, accessible edtech solutions for all, early childhood education for school-readiness, improved school governance to benefit students, parents and educators alike.

Girish Balachandran, Founder & CEO at On Purpose, said, “This marks our second collaboration with CSF, reaffirming our shared commitment to shaping conversations and driving systemic change in India’s education sector. We’re thrilled to partner with them again, an inspiring, mission-driven organisation leading the charge to ensure every child has the opportunity to thrive.”

Romonika D Sharan, Director, Policy & Communications, Central Square Foundation, said, “Finding a partner who understands the urgency of systemic reform and the transformative power of early learning was essential. ON PURPOSE brings the right expertise, experience, and a deep understanding of our mission and landscape, making them the ideal collaborator to drive these critical conversations. We look forward to co-creating strategies that deliver lasting impact and improve learning outcomes for every child in India.”