Veritas Reputation PR has won the PR mandate for Cygnet Infotech. The agency’s duties include strategic counsel, planning, media relations, issues and crisis management, PR advocacy and integrated campaign development across major metros in India in both online as well as traditional media platforms.

Dhaivat Mehta, CMO at Cygnet Infotech, said, “Cygnet Infotech aims to contribute towards building a connected and smart ecosystem that equips businesses with critical data-driven insights which drive their growth. This requires us to communicate with our diverse stakeholders in a continuous and effective manner. Veritas Reputation’s expertise in strategic communication, their extensive network, as well as their partnership-based approach, make us confident of achieving our aim.”

Cygnet Infotech has teams across multiple regions, and its offerings include tax technology solutions across the globe, fintech offerings and products across e-signing, Robotic Process Automation (RPA), and test automation, as well as digital engineering services. Aligned with its vision of providing technology-enabled business solutions, Cygnet Infotech delivers end-to-end solutions for clients’ most pressing business needs.

Hemant Batra, Managing Director, Veritas Reputation PR, said, “Cygnet Infotech’s cutting-edge technology provides the most advanced solutions to businesses and helps them achieve their targeted growth. Their tax technology and fintech offerings have already shown significant traction in the Indian market. Our team’s extensive experience in managing strategic communications in the technology, BFSI and fintech sectors will assist Cygnet Infotech in ensuring that its core business value reaches every stakeholder. We are delighted to have them on board and are committed to reinforcing Cygnet Infotech’s brand reputation and enhancing stakeholders’ sentiments.”