Eveready India Industries, a legacy flashlights and lighting products manufacturer, has awarded its public relations mandate to Adfactors PR. The firm will partner with Eveready in its transformation journey and re-invent an iconic brand making it relevant and contemporary to the younger audience. As a part of the mandate, Adfactors PR will provide strategic counsel, media relations, influencer engagement and services.

“We are thrilled to appoint Adfactors PR as the communication partner for Eveready. It is essential for us to be more visible amongst our target audience and to let our consumers know that we are more than just batteries,” said Anirban Banerjee, Senior Vice President & Business Unit Head – Battery & Flashlight. “Given the strategic expertise of Adfactors PR we intend to further strengthen our brand position & recall as well as scale up the arc of influence among key opinion leaders, media and Gen-Z cohorts for our overall business. It is especially important to shape the stories of various new launches, including a state-of-the-art range of Rechargeable Flashlights, Ultima Alkaline Batteries, Coin Batteries, Instacharge Emergency LED bulbs and more.”

Adfactors PR CEO Nijay N. Nair said, “As portable energy and smart lighting solutions gain importance, it is an appropriate moment for Eveready India to harness the tremendous power of public relations to expand its footprint. With our pan-India presence, Adfactors PR is well-placed to turbocharge Eveready’s communications campaign and ensure its products gain greater popularity across geographies. Brand Eveready will now build on its glorious century-long legacy and will reach even greater heights over the coming years. We are delighted to take on this mandate.”