Bloomingdale Public Relations has appointed Vikram Kharvi as its new CEO. Kharvi has over 27 years of strategic communications and marketing expertise and is tasked with leading the firm into a new era of growth and innovation. He will focus on growth, operational excellence, talent development and expansion into untapped geographies.

Speaking about the appointment, Diana Fernandes, Founder and Group CEO, Bloomingdale Public Relations, said, “We are pleased to welcome Vikram to our leadership team. His extensive experience and innovative approach to communications will be pivotal in driving Bloomingdale PR to new heights. Vikram’s leadership will enhance our capabilities and unlock new opportunities for expansion and creativity. With Vikram at the helm, we are poised to elevate our operations and further solidify our position as a key player in the Industry.”

Kharvi has previously held senior roles at firms such as Adfactors PR, Tata Housing, Sampark PR, ANSSI Wellness, and The Indian Express. He said, “I am honoured to join Bloomingdale PR. Having known Diana for over a decade, I have always been inspired by her tenacity and entrepreneurial spirit. This role is more than a professional milestone; it’s an opportunity to work with a dynamic team that shares my passion for excellence. Together, we will elevate Bloomingdale PR to new heights, transforming it into a powerhouse of strategic communication and brand excellence. I am excited to embark on this journey and drive impactful change across industries and borders.”