Mahindra Group has elevated Pramuch Goel as VP & Head – Group Communications. Goel was previously the Strategic Communications Head for Auto and Farm Sectors at the organisation. In his new role, he will report to Asha Kharga, Chief Customer and Brand Officer, Mahindra Group. Goel has been with the Mahindra Group for five years.

Speaking about the announcement, Asha Kharga, Chief Customer and Brand Officer and Member of the Group Executive Board, Mahindra Group, said, “Pramuch is an accomplished brand and communications leader who has been part of the Mahindra Group for several years, working and contributing to various businesses. At Mahindra, it has always been our endeavour to nurture and promote talent and I am very pleased to see him grow and further his career with us. I wish him the best in his new role. I would also like to take this opportunity to thank Varsha Chainani for her contribution to the Mahindra Group and wish her the best for her future endeavours.”

In his new role, the group communications team and communications heads of businesses will report to Goel. He has previously worked for sectors including Mahindra Lifespaces, Mahindra Holidays and Mahindra Partners. He was also responsible for the IPO communications of Mahindra Logistics. Goel has 25 years of experience in brand and communications. He has also worked with companies including Samsung Electronics, Cisco Systems and IBM.

Goel takes over from Varsha Chainani, who has decided to pursue opportunities outside of the Mahindra Group. She is with the company till March 31, 2022.